Voice of the Green Industry

When it comes to marketing your green industry business online–in particular with social media–it is critically important that your business place strategy and principles above all else.
 
You know the cliche, “Don’t put the cart before the horse”. In our case, don’t let the “tools” of Internet marketing and social media dictate your marketing strategy.
 
The tools [...]

This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET - The Professional Landcare Network.
This event is a friendly competition where [...]

 
I love long term planning and yet, we have not finalized our PLANET Day of Service (DOS) plans. I’m tempted to just blow it off, I mean we have work up the wazoo, and are busy marketing to close our sales gap for the second half of the year, but the rewards from last year [...]

In this time of new media augmented reality, it is easy to go gaga over what technology can do for you.  Before you know it, you are so wrapped up in a loop of systems you forget the basics that got you here, namely, the venerable to-do list.
The to-do list has always been the gold [...]

It’s your signature.
While many of us communicate more than we ever imagined via messages on Twitter, LinkedIn, Facebook, and many other networks, we still rely on email as our main communication stream.

Regardless of your social media savvy, you will surely agree that you still send more business proposals via email than any other means, short [...]

What should I blog about?
This is the most frequent inquiry I get from clients, regardless of their industry or specialty.  Do you know why this is such an interesting question?  Because you can blog about anything you please, notwithstanding a few guidelines that were recently laid down by the FTC. This is why new bloggers [...]

Many of us in the United States will be reengaging with our regular business communities after nearly a week of visiting or hosting family for the Thanksgiving holiday.  This ritual will again be repeated for a number of upcoming holidays, depending upon your faith, upbringing and background, and if you travel to warmer climates during [...]

Trade shows and conferences are time-honored business events that are presently experiencing significant challenges.  In this tight economy, attendance at many events is down, and some are questioning whether we should reinvent the format, or even if we should have them at all.

The forces of social media are shining a light on how [...]

When I made the inaugural post to this blog on March 9th, I extended an open invitation for you to take a step toward being more engaged with your green industry friends through social media.   If you haven’t yet taken action, the door is still wide open.  Social media marketing is my business,  so I’m [...]

 
OPEI is proud to announce a new educational program launched this past September.  Developed with Weekly Reader, the leader in educational publishing since 1902, OPEI’s Education and Research Foundation introduced a science-based curriculum to 3rd-5th graders with TurfMutt, the Yard Dog, as the mascot.  Pulling in scientific data on the value of turf, this program [...]